« Search Marketing Expert Lee Odden Reveals How Search Engine Optimization, Blogs and PR Provide a Competitive Edge | Main | Seniors share their wisdom by blogging »

Why Blog?

Posted on Saturday, November 19, 2005 at 04:06AM by Registered CommenterJerry Wilson | CommentsPost a Comment

 

Sidebar: Why Blog?


News Story by Kathleen Melymuka

NOVEMBER 14, 2005 (COMPUTERWORLD) - Expertise

To position yourself and your company as the thought leader in your market.

Customer Relations

To develop a more personal relationship with your customers and to gain feedback and insights.

Media Relations

To become a site the media checks instead of just being a source of press releases.

Collaboration

To create an informal workspace to keep project teams updated.

Knowledge Management

To enable employees to find information and resources for on-the-job learning.

Recruitment

To be seen as an attractive employer because you're regarded as a thought leader.

Testing

To publish an idea or preview a product to see if it generates interest.

Search Engine Boost

To raise your visibility. Search engines reward sites that are updated often, link to other sites and have many inbound links.



Subscribe to our IT Management e-mail newsletter:
E-mail

 

 

Related .mp3 by Nick Nichols, the 'Net's best personal and corporate branding expert www.personalbrandingexpert.com

CLICK HERE TO HEAR 'TO BLOG OR NOT TO BLOG?' by Nick Nichols, Las Vegas Expert Search Engine Ranking Optimization, Real Estate, Social Networking and Profit Maximization.

 

Related Reference Terms: Blogs, podcasts, corporate blogs, citizen journalism, user-generated content, social networking, web radio, www.brandspinners.com, guaranteed search engine optimization.

 

 

 

 

 

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.