Why Blog?
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News Story by Kathleen Melymuka

NOVEMBER 14, 2005 (COMPUTERWORLD) - Expertise
To position yourself and your company as the thought leader in your market.
Customer Relations
To develop a more personal relationship with your customers and to gain feedback and insights.
Media Relations
To become a site the media checks instead of just being a source of press releases.
Collaboration
To create an informal workspace to keep project teams updated.
Knowledge Management
To enable employees to find information and resources for on-the-job learning.
Recruitment
To be seen as an attractive employer because you're regarded as a thought leader.
Testing
To publish an idea or preview a product to see if it generates interest.
Search Engine Boost
To raise your visibility. Search engines reward sites that are updated often, link to other sites and have many inbound links.
Related .mp3 by Nick Nichols, the 'Net's best personal and corporate branding expert www.personalbrandingexpert.com
CLICK HERE TO HEAR 'TO BLOG OR NOT TO BLOG?' by Nick Nichols, Las Vegas Expert Search Engine Ranking Optimization, Real Estate, Social Networking and Profit Maximization.
Related Reference Terms: Blogs, podcasts, corporate blogs, citizen journalism, user-generated content, social networking, web radio, www.brandspinners.com, guaranteed search engine optimization.


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