Vegas Buzz

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               WebProNews Update - March 26, 2005
                     http://www.WebProNews.com

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Corporate Blogging Guidelines
By Mark Fleming - Contributing Writer

Corporate blogging guidelines are fast becoming a staple
(pun intended) of many company employee handbooks.

We keep hearing of more bloggers who have been fired for their on
the job blogging activities. As work related blogs become more
common, that number of terminated blogging employees is expected
to grow.

As a result of those blogging related dismissals, it's important
for business management to develop some company blogging rules
for employees.

As a proponent of business blogs, and of employees maintaining job
related blogs, I think the concept of employee blogging guidelines
is a good one.

Of course, that endorsement arrives with a huge caveat, that the
blogging rules and regulations be fair and reasonable. The last
thing that employee bloggers need is a blanket ban, or very close
to it, on their business blogging activities.


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Banning work related blogging activity, by members of the
organization, actually hurts the business. By failing to take
advantage of the blog benefits, including transparency,
conversation and community building, and relationship development,
a company blogging ban does more harm than good.

Think in terms of being reasonable, and trusting employees to act in
the company's best interest, and the blogging regulations and
guidelines can help everyone involved.

The organization must keep in mind that the overwhelming majority
of company bloggers are helping the business to succeed and achieve
its goals.

The employee is able to write relatively freely about the company.
The business benefits from the relationships built with current
and future customers and clients.

My friend Toby Bloomberg, of the highly informative Diva Marketing,
has compiled a comprehensive list of company blogging guidelines.

By reading the various corporate blogging recommendations, from
the list that Toby provides, your business can formulate blogging
guidelines that help both the company and the employees.

Read the rest of the article:
http://www.webpronews.com/txt/cbg.html

(Blogging News @ Vegas Buzz)